Sample Work

We Don’t Just “Fix” LinkedIn Profiles. We Reframe Them. Sometimes Rethink Them Entirely.

Some of the most meaningful outcomes we’ve helped create didn’t come from big design overhauls or buzzword-packed rewrites. They came from small shifts in tone, more honest messaging, and fixing things that just… didn’t feel aligned.

Here are a few client stories. Not all polished. Not all dramatic. But each of them real, and each worth sharing.

🛡️ 2ndVault

Helping Families Pass Down Digital Legacies — Without the Confusion

When 2ndVault came to us, they had the product. And it was good — a solid solution for managing and sharing critical digital assets. But their LinkedIn presence didn’t reflect any of that depth. In fact, it kind of read like an investor deck with a login button.

We remember the founder saying:

“I want people to feel what we do — not just read about it.”

So we leaned into that.

We restructured their entire summary — let it breathe, let it explain the “why” like a human would.
Pulled back on technical terms and leaned into emotional clarity.
Designed a new banner — nothing flashy. Just something that made people feel secure, not sold to.
Tweaked the language across sections — warmer, softer, more grounded.

After that?

Inquiries from estate planners went up.
People started saying things like, “Ahh okay, now I get it.”
And the founder — they told us it finally felt like them.

Not revolutionary. But right.

⚙️ Shingle

Developer Hiring, Rewritten for Actual Developers

This one was a bit of a puzzle. Shingle had a niche product — a hiring platform for engineers, designed by engineers. But their messaging? It felt… generic. Corporate. Like it had been templated by someone who wasn’t really inside the dev world.

The CEO told us:

“We sound like Upwork, and that’s not who we are.”

So, here’s what we did:

We stripped it down. Started fresh with a voice that sounded like them, not everyone else.
Brought the founder’s credibility forward — not in a braggy way, just real.
Reframed their positioning to reflect community over platform.
Also, cut their tagline down by 60%. It just had too many words. Or too much trying.

What shifted?

More profile traffic, and better engagement from engineers.
Even some unexpected partnerships — one person messaged saying, “Your LinkedIn made me trust you.”
Internally, the team said it “felt more native to the space.” We liked hearing that.

It’s hard to quantify trust, but sometimes you just… know.

🏀 Sport Court South Florida

Luxury Turf & Court Installs That Look Like They Belong in a Magazine — But Their Profile? Didn’t.

Sport Court’s work is visual. Clean, premium, high-impact projects — think NBA-style courts in private residences, perfectly lined pickleball setups, that kind of thing. But their LinkedIn? It was flat. Dated, even. Not terrible. Just… not them.

Their owner mentioned:

“We do top-tier work, but our online presence is barebones. People aren’t seeing what we actually offer.”

And they were right.

So:

We rewrote their company description, start to finish — made it feel like a conversation, not a catalog.
Added credibility cues — big-name clients, associations, real projects.
Designed a cleaner, more refined banner. Not overdesigned — just honest.
Fixed the layout for mobile. It was weirdly broken. We don’t know why.

Then what?

Inbound leads shifted — more commercial bids, fewer “just curious” messages.
A few HOAs reached out just from LinkedIn. That surprised even us.
One client said they picked them because the profile “looked legit.” That’s not a metric, but it matters.

Sometimes, clarity does more than flash ever could.

Quick Notes That Matter (But Often Get Skipped)

Your cover image isn’t filler. It frames everything.
That tagline under your name? People read it. Sometimes only that.
Tone can repel — or resonate. And usually it does one or the other.
Consistency across team profiles builds quiet trust. Fast. People notice.

What You Don’t See Here

We don’t do dramatic before-and-after sliders. Or keyword stuffing. Or design-for-the-sake-of-design.

What we do is this:
We help real people and companies sound more like themselves. And sometimes, that’s the difference between a skipped profile… and a new opportunity.

Curious What Yours Could Look Like?

If you’ve ever looked at your LinkedIn and thought, “This isn’t quite it” — that’s where we come in.

No pressure, no pushy follow-ups. Just a genuine look and a few thoughtful suggestions

Let’s Talk!